From reading the selection of Dean's Blog Theory there is a discussion at the beginning of Chapter 2 about the death of blogs. The time of this event was way back in 2007, four years ago when I thought that blogs were still relatively new, and they were. What Dean was trying to convey in presenting the argument was that as soon as they were unveiled to our society, it was only a matter of time after reading the same five sports blogs every day, the content was always the same, and people were to become bored with the idea of posting the same kind of comments to every post on a Blogger site. I know I had one of the "ghost" blog sites that were abandoned after a post or two, and it was because I just did not see a future in writing a daily blog with the same content as a million other 20 somethings with a passion for sports and an extraordinary amount of free time. But at this point lurking in the shadows, there were the large corporations who had yet to jump with two feet into the burgeoning blogosphere. However, the fact that they waited gave them the option to look back and see what works and what doesn't in the online world. Companies could promote new products on blogs as a new wave of advertising, and thus virtual ad space was highly sought over by large corporate companies looking to reach certain demographics within popular blog sites.
This site outlines many of the different ways blogs could choose to have advertising incorporated into their sites by big businesses. Blog advertising can sometimes be the only way to profit from the fruits of one's labor in the online world these days. Online advertising offers three primary types of ads bloggers can use to make money from their blogs, and there are many more outlined.
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